Mastering fashion marketing
Saved in:
| Main Authors | , |
|---|---|
| Format | Book |
| Language | English |
| Published |
Basingstoke [England] ; New York :
Palgrave Macmillan,
2009
|
| Series | Palgrave master series
|
| Subjects | |
| Online Access | Anotace Obsah |
| ISBN | 9781403919021 1-4039-1902-X |
| Physical Description | xviii, 376 s. : il. ; 24 cm |
Cover
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| 100 | 1 | |a Jackson, Tim, |d 1963- |7 utb2013778392 |4 aut | |
| 245 | 1 | 0 | |a Mastering fashion marketing / |c Tim Jackson and David Shaw |
| 246 | 3 | 0 | |a Fashion marketing |
| 260 | |a Basingstoke [England] ; |a New York : |b Palgrave Macmillan, |c 2009 | ||
| 300 | |a xviii, 376 s. : |b il. ; |c 24 cm | ||
| 490 | 1 | |a Palgrave master series | |
| 500 | |a Terminologický slovník | ||
| 504 | |a Obsahuje bibliografii a rejstřík | ||
| 505 | 0 | |a The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing | |
| 653 | |a marketing módy | ||
| 650 | 0 | 7 | |a marketing |7 ph115227 |2 czenas |
| 650 | 0 | 7 | |a móda |7 ph123136 |2 czenas |
| 650 | 0 | 7 | |a obchodní značky |7 ph166532 |2 czenas |
| 650 | 0 | 7 | |a reklama a propagace |7 ph116035 |2 czenas |
| 650 | 0 | 9 | |a marketing |2 eczenas |
| 650 | 0 | 9 | |a fashion |2 eczenas |
| 650 | 0 | 9 | |a brand name products |2 eczenas |
| 650 | 0 | 9 | |a advertising |2 eczenas |
| 655 | 7 | |a monografie |7 fd132842 |2 czenas | |
| 655 | 7 | |a případové studie |7 fd133208 |2 czenas | |
| 655 | 9 | |a monographs |2 eczenas | |
| 655 | 9 | |a case studies |2 eczenas | |
| 700 | 1 | |a Shaw, David, |d 1947- |7 utb2013778393 |4 aut | |
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