Mastering fashion marketing

• Main Authors: Jackson, Tim, 1963- (Author), Shaw, David, 1947- (Author)
• Format: Book
• Language: English
• Published: Basingstoke [England] ; New York : Palgrave Macmillan, 2009
• Series: Palgrave master series
• Subjects: marketing; móda; obchodní značky; reklama a propagace; fashion; brand name products; advertising; marketing módy; monografie; případové studie; monographs; case studies
• ISBN: 9781403919021 1-4039-1902-X
• Physical Description: xviii, 376 s. : il. ; 24 cm
• Item Description: Terminologický slovník