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|7 xx0030088
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|a Social marketing :
|b influencing behaviors for good /
|c Nancy R. Lee, Philip Kotler
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250 |
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|a 4th ed.
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260 |
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|a Thousand Oaks :
|b SAGE Publications,
|c c2011
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300 |
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|a xi, 502 s.
|b il. ;
|c 24 cm
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504 |
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