Social marketing for public health : global trends and success stories

• Other Authors: Cheng, Hong, 1958- (Editor), Kotler, Philip, 1931- (Editor), Lee, Nancy, 1932- (Editor)
• Format: Book
• Language: English
• Published: Sudbury, Mass. : Jones and Bartlett Publishers, c2011
• Subjects: veřejné zdraví; podpora zdraví; sociální marketing; public health; health promotion; social marketing; kolektivní monografie; případové studie; collective monographs; case studies
• ISBN: 9780763757977 0-7637-5797-7
• Physical Description: xxv, 422 s. : il. ; 23 cm