Customer experience : future trends and insights

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Bibliographic Details
Main Authors	Shaw, Colin, 1958- (Author), Dibeehi, Qaalfa (Author), Walden, Steven (Author)
Format	Book
Language	English
Published	Houndmills, Basingstoke Hampshire ; New York : Palgrave Macmillan, 2010
Edition	1st pub.
Subjects	marketing > psychologické aspekty řízení vztahů se zákazníky neuromarketing spotřebitelské chování sociální média marketing > psychological aspects customer relationship management consumer behavior social media monografie monographs
ISBN	9780230247819
Physical Description	xvii, 199 s. : il. ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 21.12.2028	More Information	Location FaME	Call Number 339.138/SHAW,C.