Customer sense : how the 5 senses influence buying behavior

• Main Author: Krishna, Aradhna (Author)
• Format: Book
• Language: English
• Published: New York, NY : Palgrave Macmillan, 2013
• Edition: 1st ed.
• Subjects: spotřebitelské chování; marketing > psychologické aspekty; smyslové vnímání; nakupování; consumer behavior; marketing > psychological aspects; senses and sensation; shopping; monografie; monographs
• ISBN: 9780230341739
• Physical Description: xiii, 185 s. : il. (některé barev.) ; 24 cm

Table of Contents:

• Introduction
• Vision
• Audition
• Smell
• Taste
• Touch
• Conclusion