Creative cost-benefits reinvention : how to reverse commoditization hell in the age of customer capitalism

• Main Author: Dussart, Christian (Author)
• Format: Book
• Language: English
• Published: New York : Palgrave Macmillan, 2010
• Subjects: komodizace zboží a služeb; marketing; marketing inovací; spotřebitelské chování; řízení vztahů se zákazníky; hodnotová analýza; ekonomická efektivnost; innovation marketing; consumer behavior; customer relationship management; value analysis (cost control); economic efficiency; studie; studies
• ISBN: 9780230105300
• Physical Description: xvi, 172 s. : il. ; 22 cm

Table of Contents:

• The tide of commoditization
• New markets, new behaviors: a global shift
• The value-for-money business perspective
• Re-reinventing business models
• A new integrated set of business logics
• Approaches to CVC: the disruption spectrum