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|x Řízení a správa podniku
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|a Dussart, Christian
|7 utb2013772197
|4 aut
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|a Creative cost-benefits reinvention :
|b how to reverse commoditization hell in the age of customer capitalism /
|c Christian Dussart
|
| 260 |
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|a New York :
|b Palgrave Macmillan,
|c 2010
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|a xvi, 172 s. :
|b il. ;
|c 22 cm
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|a Obsahuje bibliografické odkazy a rejstřík
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|a The tide of commoditization -- New markets, new behaviors: a global shift -- The value-for-money business perspective -- Re-reinventing business models -- A new integrated set of business logics -- Approaches to CVC: the disruption spectrum
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| 650 |
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|2 eczenas
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| 650 |
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|a value analysis (cost control)
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