The rise of marketing and market research

• Other Authors: Berghoff, Hartmut, 1960- (Editor), Scranton, Philip, 1946- (Editor), Spiekermann, Uwe, 1963- (Editor)
• Format: Book
• Language: English
• Published: New York, NY : Palgrave Macmillan, 2012
• Edition: 1st ed.
• Series: Worlds of consumption
• Subjects: marketing > dějiny; marketingový výzkum > dějiny; hospodářské dějiny; marketing > history; marketing research > history; economic history; přehledy; surveys
• ISBN: 978-0-230-34106-7; 978-1-349-34388-1
• Physical Description: ix, 312 s. : il. ; 23 cm