Winning at new products : creating value through innovation
"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success.&q...
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| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
New York :
Basic Books,
c2011
|
| Edition | 4th ed. |
| Subjects | |
| ISBN | 9780465025787 |
| Physical Description | xv, 391 s. : il. ; 24 cm |
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| Status | More Information | Location | Call Number | |
|---|---|---|---|---|
| Status 30 days | More Information | Location Open access collection | Call Number 005/COOPER,R.G. |