Advertising management

• Main Authors: Jethwaney, Jaishri (Author), Jain, Shruti (Author)
• Format: Book
• Language: English
• Published: Oxford : Oxford University Press, 2012
• Edition: 2nd ed.
• Series: Oxford higher education
• Subjects: reklama a propagace; reklama a propagace > Indie; management prodeje > Indie; reklamní strategie; reklamní strategie > Indie; reklamní média > Indie; advertising; advertising > India; sales management > India; advertising strategy; advertising strategy > India; advertising media > India; případové studie; učebnice vysokých škol; case studies; textbooks (higher)
• ISBN: 9780198074120 0-19-807412-3
• Physical Description: xxi, 651 s. : il. ; 24 cm + 1 CD-ROM
• Item Description: Terminologické slovníčky