Advertising management

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Bibliographic Details
Main Authors Jethwaney, Jaishri (Author), Jain, Shruti (Author)
Format Book
LanguageEnglish
Published Oxford : Oxford University Press, 2012
Edition2nd ed.
SeriesOxford higher education
Subjects
reklama a propagace
reklama a propagace > Indie
management prodeje > Indie
reklamní strategie
reklamní strategie > Indie
reklamní média > Indie
advertising
advertising > India
sales management > India
advertising strategy
advertising strategy > India
advertising media > India
případové studie
učebnice vysokých škol
case studies
textbooks (higher)
ISBN9780198074120 0-19-807412-3
Physical Descriptionxxi, 651 s. : il. ; 24 cm + 1 CD-ROM

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Item Description:Terminologické slovníčky
Bibliography:Obsahuje bibliografie a rejstřík
ISBN:9780198074120 0-19-807412-3
Physical Description:xxi, 651 s. : il. ; 24 cm + 1 CD-ROM

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