Marketing : Grundlagen marktorientierter Unternehmensführung : Konzepte, Instrumente, Praxisbeispiele

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Bibliographic Details
Main Authors	Meffert, Heribert, 1937- (Author), Burmann, Christoph, 1962- (Author), Kirchgeorg, Manfred, 1958- (Author)
Format	Book
Language	German
Published	Wiesbaden : Gabler, 2012
Edition	11., überarb. und erw. Aufl.
Series	Meffert Marketing Edition
Subjects	marketing strategický marketing strategic marketing učebnice textbooks
ISBN	9783834927606
Physical Description	xx, 939 s. : il. ; 25 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/MEFFERT,H.

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