Fashion promotion : building a brand through marketing and communication

• Main Author: Moore, Gwyneth (Author)
• Format: Book
• Language: English
• Published: Lausanne, Switzerland : AVA Academia, c2012
• Series: Basics fashion management
• Subjects: móda; marketing; obchodní značky; public relations; reklama a propagace; fashion; brand name products; advertising; příručky; handbooks, manuals, etc
• ISBN: 9782940411870
• Physical Description: 176 s. : il. (převážně barev.) ; 23 cm