Nontraditional media in marketing and advertising

• Main Author: Blakeman, Robyn, 1958- (Author)
• Format: Book
• Language: English
• Published: Thousand Oaks, California : SAGE Publications, c2014
• Subjects: alternativní média; reklama a propagace; marketing; alternative mass media; advertising; příručky; handbooks, manuals, etc
• ISBN: 9781412997614
• Physical Description: vii, 255 s. : il. ; 23 cm

Table of Contents:

• Defining nontraditioinal media
• Marketing and advertising planning for nontraditional media
• Guerrilla marketing
• The nontraditional use of traditional media vehicles
• Nontraditional media
• Electronic media
• Social media
• Mobile media
• Out-of-home and transit
• Direct marketing and sales promotion
• The most unusual of all are often the most memorable