Nontraditional media in marketing and advertising

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Bibliographic Details
Main Author Blakeman, Robyn, 1958- (Author)
Format Book
LanguageEnglish
Published Thousand Oaks, California : SAGE Publications, c2014
Subjects
alternativní média
reklama a propagace
marketing
alternative mass media
advertising
příručky
handbooks, manuals, etc
ISBN9781412997614
Physical Descriptionvii, 255 s. : il. ; 23 cm

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Bibliography:Obsahuje bibliografii a rejstřík
ISBN:9781412997614
Physical Description:vii, 255 s. : il. ; 23 cm

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