Advertising, promotion, and other aspects of integrated marketing communications

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Bibliographic Details
Main Authors	Shimp, Terence A., 1944- (Author), Andrews, J. Craig (Author)
Format	Book
Language	English
Published	Mason, OH : South Western Cengage Learning, c2013
Edition	9th ed.
Subjects	marketingová komunikace reklama a propagace management prodeje communication in marketing advertising sales management učebnice textbooks
ISBN	9781111580216 1-111-58021-9 978-1-133-19142-1 1-133-19142-8
Physical Description	xxii, 729 s. : il. (převážně barev.) ; 29 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/SHIMP,T.A.
Status 30 days	More Information	Location Open access collection	Call Number 339.138/SHIMP,T.A.