Design management using design to build brand value and corporate innovation

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Bibliographic Details
Main Author	Borja de Mozota, Brigitte (Author)
Corporate Author	EBSCO Publishing (firma)
Format	eBook
Language	English
Published	New York, NY : Allworth Press : Design Management Institute, c2003
Subjects	design užitkový design průmyslový design management umění design for use industrial design arts management monografie elektronické knihy monographs electronic books
Online Access	Full text
ISBN	9781581155266 1-58115-526-3 1-58115-283-3
Physical Description	1 online zdroj (vi, 281 s.) : il.

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