Essentials of marketing

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Bibliographic Details
Main Authors Baines, Paul, 1973- (Author), Fill, Chris, 1953- (Author), Page, Kelly, 1974- (Author)
Format Book
LanguageEnglish
Published Oxford : Oxford University Press, c2013
Subjects
marketing
marketingový management
marketing management
učebnice
textbooks
ISBN9780199646500
Physical Descriptionxxiii, 413 s. : il. ; 25 cm

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More Information
Item Description:Terminologický slovník
Bibliography:Obsahuje bibliografii a rejstřík
ISBN:9780199646500
Physical Description:xxiii, 413 s. : il. ; 25 cm

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