Essentials of marketing

• Main Authors: Baines, Paul, 1973- (Author), Fill, Chris, 1953- (Author), Page, Kelly, 1974- (Author)
• Format: Book
• Language: English
• Published: Oxford : Oxford University Press, c2013
• Subjects: marketing; marketingový management; marketing management; textbooks; učebnice
• ISBN: 9780199646500
• Physical Description: xxiii, 413 s. : il. ; 25 cm
• Item Description: Terminologický slovník