Packaging design : successful product branding from concept to shelf

• Main Authors: Klimchuk, Marianne Rosner (Author), Krasovec, Sandra A. (Author)
• Format: Book
• Language: English
• Published: Hoboken : John Wiley & Sons, c2012
• Edition: 2nd ed.
• Subjects: obalový design; packaging design; příručky; handbooks, manuals, etc
• ISBN: 9781118027066
• Physical Description: viii, 246 s. : il. ; 23 cm
• Item Description: Terminologický slovník