Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping

"Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers."

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Bibliographic Details
Main Author: Graves, Philip (Author)
Format: Book
Language: English
Published: Boston ; London : Nicholas Brealey, 2010
Edition: 1st pub.
Subjects:
spotřebitelské chování
marketingový výzkum
consumer behavior
marketing research
příručky
handbooks, manuals, etc
ISBN: 9781857885507
Physical Description: viii, 216 s. ; 24 cm

Cover

Table of contents

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020 |a 9781857885507  |q (váz.) 
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080 |a 658.8:005.52  |2 MRF 
080 |a (035)  |2 MRF 
100 1 |a Graves, Philip  |7 utb2013746532  |4 aut 
245 1 0 |a Consumer.ology :  |b the market research myth, the truth about consumers and the psychology of shopping /  |c Philip Graves 
246 3 |a Consumerology 
246 3 |a Consumer dot ology 
250 |a 1st pub. 
260 |a Boston ;  |a London :  |b Nicholas Brealey,  |c 2010 
300 |a viii, 216 s. ;  |c 24 cm 
504 |a Obsahuje bibliografické odkazy a rejstřík 
520 |a "Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers." 
505 0 |a Understanding the unconscious mind : why we buy what we do but can't explain it -- Reading consumers : insights into the unconscious mind -- The consumer in context : environmental influences -- What consumers do : studying behavior -- The irrelevant consumer : questioning questions -- Relevant answers : questions worth asking -- Understanding the crowd : focusing on focus groups -- Consumer futurology : influencing innovation -- Gaining an edge : beyond market research 
650 0 7 |a spotřebitelské chování  |7 ph125966  |2 czenas 
650 0 7 |a marketingový výzkum  |7 ph115230  |2 czenas 
650 0 9 |a consumer behavior  |2 eczenas 
650 0 9 |a marketing research  |2 eczenas 
655 7 |a příručky  |7 fd133209  |2 czenas 
655 9 |a handbooks, manuals, etc  |2 eczenas 
856 4 2 |3 Biografické informace  |u http://www.loc.gov/catdir/enhancements/fy1110/2010015569-b.html 
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992 |a BK  |b SK  |d 1 
999 |c 66840  |d 66840 
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