MKTG 6

• Main Authors: Lamb, Charles W., 1944- (Author), Hair, Joseph F., 1944- (Author), McDaniel, Carl D., 1942- (Author)
• Format: Book
• Language: English
• Published: Mason : South-Western Cengage Learning, c2013
• Subjects: marketing; strategický marketing; strategic marketing; učebnice; textbooks
• ISBN: 9781133190110 1-133-19011-1
• Physical Description: 1 sv. (různé stránkování) : il. ; 28 cm