Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business

"Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us...

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Bibliographic Details
Main Authors: Hopkins, Jeanne, 1957- (Author), Turner, Jamie, 1961- (Author)
Format: Book
Language: English
Published: Hoboken, N.J. : Wiley, c2012
Series: New rules of social media series
Subjects:
mobil marketing
internetový marketing
mobilní komunikační systémy
mobile marketing
Internet marketing
mobile communication systems
příručky
handbooks, manuals, etc
ISBN: 9781118167786
Physical Description: xx, 234 s. : il. ; 24 cm

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Table of contents

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008 111011s2012 xxua 001 0 eng
020 |a 9781118167786  |q (váz.) 
035 |a (OCoLC)ocn757147675 
040 |a DLC  |b cze  |c DLC  |d YDX  |d BTCTA  |d UKMGB  |d YDXCP  |d BWX  |d VP@  |d BDX  |d CDX  |d DLC  |d ZLD002 
072 7 |a 658  |x Řízení a správa podniku  |2 Konspekt  |9 4 
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080 |a 658.8:004.738.5  |2 MRF 
080 |a 621.39-026.26  |2 MRF 
080 |a (035)  |2 MRF 
100 1 |a Hopkins, Jeanne,  |d 1957-  |7 utb2013745255  |4 aut 
245 1 0 |a Go mobile :  |b location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business /  |c Jeanne Hopkins, Jamie Turner 
260 |a Hoboken, N.J. :  |b Wiley,  |c c2012 
300 |a xx, 234 s. :  |b il. ;  |c 24 cm 
490 1 |a The new rules of social media series 
504 |a Obsahuje bibliografické odkazy a rejstřík 
520 |a "Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before"--Vydavatelská anotace 
650 0 7 |a mobil marketing  |7 ph353334  |2 czenas 
650 0 7 |a internetový marketing  |7 ph137251  |2 czenas 
650 0 7 |a mobilní komunikační systémy  |7 ph168761  |2 czenas 
650 0 9 |a mobile marketing  |2 eczenas 
650 0 9 |a Internet marketing  |2 eczenas 
650 0 9 |a mobile communication systems  |2 eczenas 
655 7 |a příručky  |7 fd133209  |2 czenas 
655 9 |a handbooks, manuals, etc  |2 eczenas 
700 1 |a Turner, Jamie,  |d 1961-  |7 utb2010617167  |4 aut 
830 0 |a New rules of social media series 
910 |a ZLD002 
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993 |a 201302  |b 4 
999 |c 66794  |d 66794 
952 |0 0  |1 0  |4 0  |6 339138HOPKINSJ  |7 0  |8 BOOK  |9 121017  |a UTBZL  |b UTBZL  |c 010  |d 2013-02-05  |l 3  |o 339.138/HOPKINS,J.  |p 420010148035  |r 2019-08-26  |v 687.00  |w 2019-08-26  |x N:nákup;  |y 08 

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