Industrial marketing in the new branding arena : how to survive the war between private labels, private brands and manufacturer brands

• Main Author: Moers, Paul H. J. M. (Author)
• Format: Book
• Language: English
• Published: Amsterdam : Kluwer, c2006
• Subjects: výrobky; průmyslový marketing; obchodní značky; commercial products; industrial marketing; brand name products; příručky; handbooks, manuals, etc
• ISBN: 9013038743
• Physical Description: 176 s. : il. ; 22 cm