Description: Rethinking marketing :

Rethinking marketing : the entrepreneurial imperative

Saved in:

Bibliographic Details
Main Authors:	Schindehutte, Minet (Author), Morris, Michael H. (Author), Pitt, Leyland F., 1952- (Author)
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Series:	Prentice Hall entrepreneurship series
Subjects:	marketing marketingový management marketing inovací marketing management innovation marketing monografie monographs
ISBN:	9780132393898 0-13-239389-1
Physical Description:	xxxii, 352 s. : il. ; 23 cm

Description
Bibliography:	Obsahuje bibliografie a rejstříky
ISBN:	9780132393898 0-13-239389-1