The luxury strategy : break the rules of marketing to build luxury brands

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Bibliographic Details
Main Authors Kapferer, Jean-Noël (Author), Bastien, Vincent (Author)
Format Book
LanguageEnglish
Published London : Kogan Page, 2012
Edition2nd ed.
Subjects
obchodní značky
řízení značky
marketingový management
luxusní zboží
luxus
brand name products
brand management
marketing management
luxuries
luxury
studie
studies
ISBN9780749464912
Physical Descriptionxi, 395 s : il. ; 24 cm

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More Information
ISBN:9780749464912
Physical Description:xi, 395 s : il. ; 24 cm

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