The luxury strategy : break the rules of marketing to build luxury brands

• Main Authors: Kapferer, Jean-Noël (Author), Bastien, Vincent (Author)
• Format: Book
• Language: English
• Published: London : Kogan Page, 2012
• Edition: 2nd ed.
• Subjects: obchodní značky; řízení značky; marketingový management; luxusní zboží; luxus; brand name products; brand management; marketing management; luxuries; luxury; studie; studies
• ISBN: 9780749464912
• Physical Description: xi, 395 s : il. ; 24 cm