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|a 659
|x Reklama. Public relations. Média
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1 |
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|a Clow, Kenneth E.
|7 mzk2006337056
|4 aut
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| 245 |
1 |
0 |
|a Integrated advertising, promotion, and marketing communications /
|b Kennethe, E. Clow, Donald Baack
|
| 250 |
|
|
|a 5th ed.
|
| 260 |
|
|
|a Harlow, Essex, England :
|b Pearson Education,
|c c2012
|
| 300 |
|
|
|a 463 s. :
|b barev. il. ;
|c 28 cm
|
| 490 |
1 |
|
|a Global edition
|
| 504 |
|
|
|a Obsahuje bibliografii a rejstříky
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
| 655 |
|
9 |
|a handbooks, manuals, etc
|2 eczenas
|
| 700 |
1 |
|
|a Baack, Donald
|7 mzk2006337057
|4 aut
|
| 830 |
|
0 |
|a Global edition
|
| 910 |
|
|
|a ZLD002
|
| 952 |
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