Integrated advertising, promotion, and marketing communications Kennethe, E. Clow, Donald Baack

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Bibliographic Details
Main Authors Clow, Kenneth E. (Author), Baack, Donald (Author)
Format Book
LanguageEnglish
Published Harlow, Essex, England : Pearson Education, c2012
Edition5th ed.
SeriesGlobal edition
Subjects
reklama a propagace
marketingová komunikace
advertising
communication in marketing
příručky
handbooks, manuals, etc
ISBN9780273753285
Physical Description463 s. : barev. il. ; 28 cm

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Bibliography:Obsahuje bibliografii a rejstříky
ISBN:9780273753285
Physical Description:463 s. : barev. il. ; 28 cm

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