Integrated advertising, promotion, and marketing communications Kennethe, E. Clow, Donald Baack

• Main Authors: Clow, Kenneth E. (Author), Baack, Donald (Author)
• Format: Book
• Language: English
• Published: Harlow, Essex, England : Pearson Education, c2012
• Edition: 5th ed.
• Series: Global edition
• Subjects: reklama a propagace; marketingová komunikace; advertising; communication in marketing; příručky; handbooks, manuals, etc
• ISBN: 9780273753285
• Physical Description: 463 s. : barev. il. ; 28 cm