Holdings: Creative strategy in advertising

Creative strategy in advertising

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Bibliographic Details
Main Authors:	Drewniany, Bonnie L. (Author), Jewler, A. Jerome (Author)
Format:	Book
Language:	English
Published:	Boston, MA : Wadsworth Cengage Learning, c2011
Edition:	10th ed.
Series:	International edition
Subjects:	reklama a propagace reklamní strategie reklamní kampaně kreativita strategický marketing marketingová komunikace advertising advertising strategy advertising campaigns creative ability strategic marketing communication in marketing příručky případové studie handbooks, manuals, etc case studies
ISBN:	9781424069071
Physical Description:	xvi, 328 s. : il. ; 26 cm

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Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	659/DREWNIANY,B.L.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	659/DREWNIANY,B.L.