Creative strategy in advertising

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Bibliographic Details
Main Authors	Drewniany, Bonnie L. (Author), Jewler, A. Jerome (Author)
Format	Book
Language	English
Published	Boston, MA : Wadsworth Cengage Learning, c2011
Edition	10th ed.
Series	International edition
Subjects	reklama a propagace reklamní strategie reklamní kampaně kreativita strategický marketing marketingová komunikace advertising advertising strategy advertising campaigns creative ability strategic marketing communication in marketing příručky případové studie handbooks, manuals, etc case studies
ISBN	9781424069071
Physical Description	xvi, 328 s. : il. ; 26 cm

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Status In house loan	More Information	Location Study room - 3rd floor	Call Number 659/DREWNIANY,B.L.