Advertising and promotions : an integrated brand approach

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Bibliographic Details
Main Author Semenik, Richard J., 1948- (Author)
Format Book
LanguageEnglish
Published Mason, Ohio : South-Western Cengage Learning, c2012
Edition6th ed.
SeriesInternational edition
Subjects
reklama a propagace
obchodní značky
advertising
brand name products
monografie
monographs
ISBN9780538479868
Physical Descriptionxli, 710 s. : barev. il. ; 28 cm

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Item Description:Terminologický slovník
Bibliography:Obsahuje bibliografické odkazy a rejstříky
ISBN:9780538479868
Physical Description:xli, 710 s. : barev. il. ; 28 cm

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