Advertising and promotions : an integrated brand approach

• Main Author: Semenik, Richard J., 1948- (Author)
• Format: Book
• Language: English
• Published: Mason, Ohio : South-Western Cengage Learning, c2012
• Edition: 6th ed.
• Series: International edition
• Subjects: reklama a propagace; obchodní značky; advertising; brand name products; monografie; monographs
• ISBN: 9780538479868
• Physical Description: xli, 710 s. : barev. il. ; 28 cm
• Item Description: Terminologický slovník