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Bibliographic Details
Main Authors	Arens, William F. (Author), Schaefer, David H. (Author), Weigold, Michael F., 1958- (Author)
Format	Book
Language	English
Published	New York: McGraw-Hill Irwin, c2012
Subjects	reklama a propagace advertising učebnice textbooks
Online Access	Anotace Obsah
ISBN	9780078028915
Physical Description	xiii, 498 s., [18] s. příl. : barev. il. ; 28 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 659/ARENS,W.F.