Marketing communications : integrating offline and online with social media

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Bibliographic Details
Main Authors Smith, P. R. 1957- (Author), Zook, Ze (Author)
Format Book
LanguageEnglish
Published London : Kogan Page, 2011
Edition5th ed.
Subjects
marketingová komunikace
sociální média
internetový marketing
internetová komunikace
communication in marketing
social media
Internet marketing
Internet communication
učebnice
textbooks
Online AccessAnotace
Obsah
ISBN9780749461935
Physical Descriptionxviii, 483 s. : il. ; 25 cm

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Bibliography:Obsahuje bibliografie a rejstřík
ISBN:9780749461935
Physical Description:xviii, 483 s. : il. ; 25 cm

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