Description: Marketing communications :

Marketing communications : integrating offline and online with social media

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Bibliographic Details
Main Authors:	Smith, P. R. 1957- (Author), Zook, Ze (Author)
Format:	Book
Language:	English
Published:	London : Kogan Page, 2011
Edition:	5th ed.
Subjects:	marketingová komunikace sociální média internetový marketing internetová komunikace communication in marketing social media Internet marketing Internet communication učebnice textbooks
ISBN:	9780749461935
Physical Description:	xviii, 483 s. : il. ; 25 cm

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Bibliography:	Obsahuje bibliografie a rejstřík
ISBN:	9780749461935