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120605s2012 xxka b 001 0 eng d |
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|a 9780199602131
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|x Řízení a správa podniku
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1 |
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|a Palmer, Adrian,
|d 1955-
|7 utb2012728598
|4 aut
|
| 245 |
1 |
0 |
|a Introduction to marketing :
|b theory and practice /
|c Adrian Palmer
|
| 250 |
|
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|a 3rd ed.
|
| 260 |
|
|
|a Oxford :
|b Oxford University Press,
|c c2012
|
| 300 |
|
|
|a xxxi, 542 s. :
|b il. ;
|c 25 cm
|
| 500 |
|
|
|a Terminologický slovník
|
| 504 |
|
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|a Obsahuje bibliografie a rejstřík
|
| 505 |
0 |
|
|a What is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort in a global environment
|
| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
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| 650 |
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7 |
|a marketingový výzkum
|7 ph115230
|2 czenas
|
| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
0 |
9 |
|a marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a marketing research
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
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|r 2020-05-12 00:00:00
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