Introduction to marketing : theory and practice

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Bibliographic Details
Main Author Palmer, Adrian, 1955- (Author)
Format Book
LanguageEnglish
Published Oxford : Oxford University Press, c2012
Edition3rd ed.
Subjects
marketing
marketingový výzkum
marketingová komunikace
marketing research
communication in marketing
monografie
monographs
ISBN9780199602131
Physical Descriptionxxxi, 542 s. : il. ; 25 cm

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Item Description:Terminologický slovník
Bibliography:Obsahuje bibliografie a rejstřík
ISBN:9780199602131
Physical Description:xxxi, 542 s. : il. ; 25 cm

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