Description: Luxury brand management :

Luxury brand management : a world of privilege

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Bibliographic Details
Main Authors:	Chevalier, Michel, 1943- (Author), Mazzalovo, Gérald (Author)
Format:	Book
Language:	English
Published:	Singapore : John Wiley & Sons Singapore, c2012
Edition:	2nd ed.
Subjects:	obchodní značky řízení značky marketingový management luxusní zboží brand name products brand management marketing management luxuries studie studies
ISBN:	9781118171769
Physical Description:	xx, 316 s. : il. ; 24 cm

Description
Item Description:	Obsahuje rejstřík
ISBN:	9781118171769