Žena a muž v marketingové komunikaci
Saved in:
| Corporate Author | |
|---|---|
| Other Authors | |
| Format | Book |
| Language | Czech English Slovak |
| Published |
Zlín :
VeRBuM,
2010
|
| Edition | 1. vyd. |
| Series | Protipóly marketingové komunikace
|
| Subjects | |
| ISBN | 9788090427341 |
| Physical Description | 260 s. : il. ; 21 cm |
Cover
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| 245 | 0 | 0 | |a Žena a muž v marketingové komunikaci / |c Radim Bačuvčík (ed.) |
| 250 | |a 1. vyd. | ||
| 260 | |a Zlín : |b VeRBuM, |c 2010 | ||
| 300 | |a 260 s. : |b il. ; |c 21 cm | ||
| 490 | 1 | |a Protipóly marketingové komunikace | |
| 500 | |a Na obálce nad názvem: Univerzita Tomáše Bati ve Zlíně, Fakulta multimediálních komunikací | ||
| 500 | |a 300 výt. | ||
| 504 | |a Obsahuje bibliografie | ||
| 546 | |a Část. anglický a slovenský text, anglická a česká resumé | ||
| 650 | 0 | 7 | |a marketingová komunikace |7 ph115228 |2 czenas |
| 650 | 0 | 7 | |a reklama a propagace |7 ph116035 |2 czenas |
| 650 | 0 | 7 | |a muži a ženy |7 ph123061 |2 czenas |
| 650 | 0 | 7 | |a gender |7 ph175751 |2 czenas |
| 650 | 0 | 9 | |a communication in marketing |2 eczenas |
| 650 | 0 | 9 | |a advertising |2 eczenas |
| 650 | 0 | 9 | |a men and women |2 eczenas |
| 650 | 0 | 9 | |a gender |2 eczenas |
| 655 | 7 | |a kolektivní monografie |7 fd501537 |2 czenas | |
| 655 | 9 | |a collective monographs |2 eczenas | |
| 700 | 1 | |a Bačuvčík, Radim, |d 1975- |7 mzk2005306721 |4 edt | |
| 710 | 2 | |a Univerzita Tomáše Bati ve Zlíně. |b Fakulta multimediálních komunikací |7 kn20020610008 | |
| 830 | 0 | |a Protipóly marketingové komunikace | |
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