Advertising and promotion : an integrated marketing communications perspective

Saved in:
Bibliographic Details
Main Authors: Belch, George E. 1951- (Author), Belch, Michael A. (Author)
Format: Book
Language: English
Published: New York : McGraw-Hill/Irwin, c2012
Edition: 9th ed.
Subjects:
ISBN: 9780073404868
Physical Description: xxxiv, 828 s. : il. (převážně barev.) ; 29 cm

Cover

Table of contents

Description
Bibliography: Obsahuje bibliografie a rejstříky
ISBN: 9780073404868