Experiential marketing : a practical guide to interactive brand experiences

• Main Author: Smilansky, Shaz (Author)
• Format: Book
• Language: English
• Published: London ; Philadelphia : Kogan Page, 2009
• Subjects: cílený marketing; obchodní značky; marketingová komunikace; target marketing; brand name products; communication in marketing; příručky; handbooks, manuals, etc
• ISBN: 9780749452759
• Physical Description: vi, 264 s. : il. ; 25 cm