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|x Reklama. Public relations. Média
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|a Advertising theory /
|c edited by Shelly Rodgers and Esther Thorson
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|a 1st pub.
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| 260 |
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|a New York :
|b Routledge,
|c 2012
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| 300 |
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|a xxix, 614 s. :
|b il. ;
|c 24 cm
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|a Routledge communication series
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|a Obsahuje bibliografické odkazy a rejstřík
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|a reklama a propagace
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|a kolektivní monografie
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| 655 |
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|a collective monographs
|2 eczenas
|
| 700 |
1 |
|
|a Rodgers, Shelly
|7 utb2012697069
|4 edt
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| 700 |
1 |
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|a Thorson, Esther
|7 utb2012697072
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| 830 |
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|a Routledge communication series
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