Advertising theory

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Bibliographic Details
Other Authors: Rodgers, Shelly (Editor), Thorson, Esther (Editor)
Format: Book
Language: English
Published: New York : Routledge, 2012
Edition: 1st pub.
Series: Routledge communication series
Subjects:
ISBN: 9780415886628
Physical Description: xxix, 614 s. : il. ; 24 cm

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ISBN: 9780415886628