Spending advertising money in the digital age : how to navigate the media flow

• Main Authors: Pringle, Hamish (Author), Marshall, Jim, 1955- (Author)
• Format: Book
• Language: English
• Published: London ; Philadelphia : Kogan Page, c2012
• Subjects: reklama a propagace; reklamní strategie; digitální média; masmédia; advertising; advertising strategy; digital media; mass media
• ISBN: 9780749463052
• Physical Description: xx, 316 s. : il. ; 24 cm