Spending advertising money in the digital age : how to navigate the media flow

Saved in:
Bibliographic Details
Main Authors Pringle, Hamish (Author), Marshall, Jim, 1955- (Author)
Format Book
LanguageEnglish
Published London ; Philadelphia : Kogan Page, c2012
Subjects
reklama a propagace
reklamní strategie
digitální média
masmédia
advertising
advertising strategy
digital media
mass media
ISBN9780749463052
Physical Descriptionxx, 316 s. : il. ; 24 cm

Cover

More Information
Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:9780749463052
Physical Description:xx, 316 s. : il. ; 24 cm

Similar Items