Advertising and public relations research

Saved in:

Bibliographic Details
Main Author	Jugenheimer, Donald W., 1943- (Author)
Format	Book
Language	English
Published	Armonk, N.Y. ; London : M.E. Sharpe, c2010
Subjects	reklama a propagace public relations sociální výzkum sociologický výzkum kvantitativní výzkum kvalitativní výzkum advertising social research sociological research quantitative research qualitative research monografie monographs
ISBN	9780765624185
Physical Description	viii, 327 s. : il. ; 24 cm

Cover

Glossary of Terms

You have to be logged in to reserve borrowed books or request items from the archive.

Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 659/ADVERTISING
Status 30 days - deposit	More Information	Location Depository	Call Number 659/ADVERTISING
Status Long term loan – Due: 21.12.2028	More Information	Location FMC	Call Number 659/ADVERTISING