The effective use of market research : how to drive and focus better business decisions

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Bibliographic Details
Main Author Birn, Robin (Author)
Format Book
LanguageEnglish
Published London ; Philadelphia : Kogan Page, 2004
Edition4th ed.
SeriesMarket research in practice
Subjects
marketingový výzkum
rozhodování
strategický marketing
marketing research
decision making
strategic marketing
příručky
handbooks, manuals, etc
Online AccessObsah
Anotace
Biografie
ISBN978-0-7494-4200-2
Physical Descriptionxiv, 226 s. ; 24 cm

Cover

Table of Contents:
  • Key to making good decisions
  • Getting the information you really need
  • The best research techniques anyone can use
  • What to measure and how to measure it
  • You have the information, now use it
  • Making sure that the customers are happy
  • Tracking trends and changing decisions
  • Getting the most out of business relationships with research companies
  • Using research to grow your business.

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