The effective use of market research : how to drive and focus better business decisions
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
London ; Philadelphia :
Kogan Page,
2004
|
| Edition | 4th ed. |
| Series | Market research in practice
|
| Subjects | |
| Online Access | Obsah Anotace Biografie |
| ISBN | 978-0-7494-4200-2 |
| Physical Description | xiv, 226 s. ; 24 cm |
Cover
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| 100 | 1 | |a Birn, Robin |7 utb2012687146 |4 aut | |
| 245 | 1 | 4 | |a The effective use of market research : |b how to drive and focus better business decisions / |c Robin J. Birn |
| 250 | |a 4th ed. | ||
| 260 | |a London ; |a Philadelphia : |b Kogan Page, |c 2004 | ||
| 300 | |a xiv, 226 s. ; |c 24 cm | ||
| 490 | 1 | |a Market research in practice | |
| 500 | |a Obsahuje rejstřík | ||
| 505 | 0 | |a Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business. | |
| 650 | 0 | 7 | |a marketingový výzkum |7 ph115230 |2 czenas |
| 650 | 0 | 7 | |a rozhodování |7 ph125259 |2 czenas |
| 650 | 0 | 7 | |a strategický marketing |7 ph116292 |2 czenas |
| 650 | 0 | 9 | |a marketing research |2 eczenas |
| 650 | 0 | 9 | |a decision making |2 eczenas |
| 650 | 0 | 9 | |a strategic marketing |2 eczenas |
| 655 | 7 | |a příručky |7 fd133209 |2 czenas | |
| 655 | 9 | |a handbooks, manuals, etc |2 eczenas | |
| 856 | 4 | 1 | |3 Obsah |u http://www.loc.gov/catdir/toc/ecip0414/2004002754.html |
| 856 | 4 | 2 | |3 Anotace |u http://www.loc.gov/catdir/enhancements/fy0715/2004002754-d.html |
| 856 | 4 | 2 | |3 Biografie |u http://www.loc.gov/catdir/enhancements/fy0912/2004002754-b.html |
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