The effective use of market research : how to drive and focus better business decisions

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Bibliographic Details
Main Author: Birn, Robin (Author)
Format: Book
Language: English
Published: London ; Philadelphia : Kogan Page, 2004
Edition: 4th ed.
Series: Market research in practice
Subjects:
marketingový výzkum
rozhodování
strategický marketing
marketing research
decision making
strategic marketing
příručky
handbooks, manuals, etc
ISBN: 978-0-7494-4200-2
Physical Description: xiv, 226 s. ; 24 cm

Cover

Table of contents

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020 |z 978-0-7494-4200-2  |q (brož.) 
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080 |a 005.311.6  |2 MRF 
080 |a 658.8:005.21  |2 MRF 
080 |a (035)  |2 MRF 
100 1 |a Birn, Robin  |7 utb2012687146  |4 aut 
245 1 4 |a The effective use of market research :  |b how to drive and focus better business decisions /  |c Robin J. Birn 
250 |a 4th ed. 
260 |a London ;  |a Philadelphia :  |b Kogan Page,  |c 2004 
300 |a xiv, 226 s. ;  |c 24 cm 
490 1 |a Market research in practice 
500 |a Obsahuje rejstřík 
505 0 |a Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business. 
650 0 7 |a marketingový výzkum  |7 ph115230  |2 czenas 
650 0 7 |a rozhodování  |7 ph125259  |2 czenas 
650 0 7 |a strategický marketing  |7 ph116292  |2 czenas 
650 0 9 |a marketing research  |2 eczenas 
650 0 9 |a decision making  |2 eczenas 
650 0 9 |a strategic marketing  |2 eczenas 
655 7 |a příručky  |7 fd133209  |2 czenas 
655 9 |a handbooks, manuals, etc  |2 eczenas 
856 4 1 |3 Obsah  |u http://www.loc.gov/catdir/toc/ecip0414/2004002754.html 
856 4 2 |3 Anotace  |u http://www.loc.gov/catdir/enhancements/fy0715/2004002754-d.html 
856 4 2 |3 Biografie  |u http://www.loc.gov/catdir/enhancements/fy0912/2004002754-b.html 
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