The effective use of market research : how to drive and focus better business decisions

• Main Author: Birn, Robin (Author)
• Format: Book
• Language: English
• Published: London ; Philadelphia : Kogan Page, 2004
• Edition: 4th ed.
• Series: Market research in practice
• Subjects: marketingový výzkum; rozhodování; strategický marketing; marketing research; decision making; strategic marketing; příručky; handbooks, manuals, etc
• ISBN: 978-0-7494-4200-2
• Physical Description: xiv, 226 s. ; 24 cm
• Item Description: Obsahuje rejstřík