Description: Strategic brand management :

Strategic brand management : a European perspective

Saved in:

Bibliographic Details
Main Authors:	Keller, Kevin Lane, 1956- (Author), Apéria, Tony, 1959- (Author), Georgson, Mats (Author)
Format:	Book
Language:	English
Published:	Harlow, England ; London : Prentice Hall/Financial Times, c2012
Edition:	2nd ed.
Subjects:	řízení značky řízení značky > Evropa strategický management marketingový management brand management brand management > Europe strategic planning marketing management monografie monographs
ISBN:	9780273737872
Physical Description:	xxv, 940 s. : il. ; 25 cm

Description
Bibliography:	Obsahuje bibliografie a rejstřík
ISBN:	9780273737872