The Oxford handbook of strategic sales and sales management

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Bibliographic Details
Main Authors Cravens, David W. (Author, Editor), Le Meunier-FitzHugh, Kenneth (Author, Editor), Piercy, Nigel, 1953- (Author, Editor)
Format Book
LanguageEnglish
Published Oxford ; New York : Oxford University Press, 2011
Edition1st pub.
Subjects
management prodeje
marketing
strategický marketing
marketingový management
řízení vztahů se zákazníky
sales management
strategic marketing
marketing management
customer relationship management
příručky
handbooks, manuals, etc
Online AccessObsah
ISBN9780199569458
Physical Descriptionxxi, 637 s. : il. ; 26 cm

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Bibliography:Obsahuje bibliografie a rejstřík
ISBN:9780199569458
Physical Description:xxi, 637 s. : il. ; 26 cm

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