Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships

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Bibliographic Details
Main Authors	Gillin, Paul (Author), Schwartzman, Eric (Author)
Format	Book
Language	English
Published	Hoboken : John Wiley & Sons, 2011
Subjects	sociální marketing internetový marketing sociální média průmyslový marketing řízení vztahů se zákazníky social marketing Internet marketing social media industrial marketing customer relationship management kolektivní monografie collective monographs
ISBN	9780470639337
Physical Description	xxii, 250 s. : il. ; 24 cm

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