Corporate reputations, branding and people management : a strategic approach to HR

• Main Authors: Martin, Graeme, 1949- (Author), Hetrick, Susan (Author)
• Format: Book
• Language: English
• Published: Amsterdam ; Boston : Butterworth Heinemann/Elsevier, 2006
• Edition: 1st ed.
• Series: Advanced HR practitioner series
• Subjects: personální management; lidský kapitál; identita organizace; image organizace; kultura organizace; pracovní vztahy; pracovněprávní vztahy; personnel management; human capital; corporate identity; corporate image; corporate culture; industrial relations; labor-law relations; studie; případové studie; studies; case studies
• ISBN: 0750669500 978-0-7506-6950-4
• Physical Description: xv, 384 s. : il. ; 24 cm