Buy.ology : how everything we believe about why we buy is wrong

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Bibliographic Details
Main Author: Lindström, Martin, 1970- (Author)
Format: Book
Language: English
Published: London : Random House Business Books, 2008
Edition: Expand. edt.
Subjects:
marketing
nakupování > psychologické aspekty
spotřebitelské chování > psychologické aspekty
sociologie spotřeby
marketingový výzkum
shopping > psychological aspects
consumer behavior > psychological aspects
psychological aspects
sociology of consumption
marketing research
studie
studies
ISBN: 9781847940131
Physical Description: xi, 240 s. ; 20 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/LINDSTROM,M.

Status Description Location Call Number
In house loan Study room - 3rd floor 339.138/LINDSTROM,M.

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